Made, Afrian Dwiutama
(2012)
DKV Sebagai Sarana Promosi Album 'Let's Go Gowes' Dari The Rolic Band Di Denpasar, Bali.
Working Paper.
ISI Denpasar.
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Abstract
Abstract
The development of modern music at present is very rapid both globally, nationally, and
locally. At global level, the development and accessibility of the world popular music
presentations can so instantly be enjoyed by their music lovers in different places in
other parts of the world. And so do the development and accessibility of the music album
at national level; a new created music album which are launched in Jakarta can at the
same time be reached by their lovers in remote places in other parts of the country.
In local level, especially in Bali, the same tendency also occurs. Among Balinese young
people the music products of both by the national mainstreams and independent/indie
bands from various genres can immediately be very familiar with them. This atmosphere
is also expected to be happened to that of the new established band, The Rolic.
The Rolic is one the names of indie band groups existing in Bali that takes Denpasar as
their base-camp. Having been successful in their first album launching in 2011, now the
group are going to launch their second album entitled “Let’s Go Gowes” by the end of
the year 2012. In their preparation of the second launching they are busy making
improvements both in their concept and presentation from the previous promotion media
in order to increase showing their own character. It is hoped that this second album be
able to create a new image to The Rolic Band towards their music lovers.
Having been aware of the lack of the application of promotion media in their first
album, now in their second album, “Let’s Go Gowes”, they are designing more effective
visual communication media that include the designs of CD packaging, CD cover, CD
catalogue, magazine advertisement, poster, T-shirt, Goody bag, Head Bass drum, and
sticker.
Key-words: design, promotion media, album, “Let’s Go Gowes”, The Rolic Band.
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