A.A.Made, Yudhistira
(2012)
Desain Komunikasi Visual Sebagai Sarana Promosi Warung Mina Di Denpasar-Bali.
Working Paper.
ISI Denpasar.
Abstract
Abstract
In Indonesia, especially on the island of Bali that we usually know as the island,
which having diversity in customs, culture and diversity of food. On the island there are
lots of places - where selling delicious and tasty food. One of them is Mina’s Warung
restaurant featuring seafood dishes located at Jl. No Astasura. 91 Denpasar-Bali. In
Mina’s Warung, we are not only able to enjoy the food dish, we can also enjoy the
atmosphere around a comfortable situation, quiet and relaxed, because the area rice field
around Mina’s Warung and contains a large fish pond. But there are issues surrounding
the eating-house competition among the other restaurants that have sprung up around it
and the lack of a media campaign led to a reduced level of sales. Therefore Warung
Mina restaurant were need a creative effort to promote to the consumer.
The consumer target for Mina’s Warung Restaurant is young people, families,
businessmen and the general public. Therefore carried out the methods of supporting the
design of promotional media such as observation and interview methods to the restaurant
Mina’s Warung, along with methods of literature as a reference design manufacture, and
use the design criteria and design principles as a means of promotion according to the
reference made with the concept of "Dynamic Natural" and the analysis of data
obtained through synthesis that will be realized with good design through media such as
media list menu, Paperbag, Tissue Packaging, magazine ads, folder, posters, X-Banner,
Box Dilevery Stickers, T-Shirt and the Catalog for the creation of the media campaign
that is more informative and interesting in order to reassure and attract consumers back
to and comes and enjoying foot at Mina’s Warung.
Keywords: design communication visual, promotion, mina’s warung
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