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Desain Komunikasi Visual Sebagai Sarana Promosi Warung Mina Di Denpasar-Bali

A.A.Made, Yudhistira (2012) Desain Komunikasi Visual Sebagai Sarana Promosi Warung Mina Di Denpasar-Bali. Working Paper. ISI Denpasar.

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    Abstract

    Abstract In Indonesia, especially on the island of Bali that we usually know as the island, which having diversity in customs, culture and diversity of food. On the island there are lots of places - where selling delicious and tasty food. One of them is Mina’s Warung restaurant featuring seafood dishes located at Jl. No Astasura. 91 Denpasar-Bali. In Mina’s Warung, we are not only able to enjoy the food dish, we can also enjoy the atmosphere around a comfortable situation, quiet and relaxed, because the area rice field around Mina’s Warung and contains a large fish pond. But there are issues surrounding the eating-house competition among the other restaurants that have sprung up around it and the lack of a media campaign led to a reduced level of sales. Therefore Warung Mina restaurant were need a creative effort to promote to the consumer. The consumer target for Mina’s Warung Restaurant is young people, families, businessmen and the general public. Therefore carried out the methods of supporting the design of promotional media such as observation and interview methods to the restaurant Mina’s Warung, along with methods of literature as a reference design manufacture, and use the design criteria and design principles as a means of promotion according to the reference made with the concept of "Dynamic Natural" and the analysis of data obtained through synthesis that will be realized with good design through media such as media list menu, Paperbag, Tissue Packaging, magazine ads, folder, posters, X-Banner, Box Dilevery Stickers, T-Shirt and the Catalog for the creation of the media campaign that is more informative and interesting in order to reassure and attract consumers back to and comes and enjoying foot at Mina’s Warung. Keywords: design communication visual, promotion, mina’s warung

    Item Type: Monograph (Working Paper)
    Subjects: N Fine Arts > NX Arts in general
    Divisions: Faculty > Fine Arts and Design Faculty > Design and Visual Communications Department
    Depositing User: Ni Made Dwi Oktaviani
    Date Deposited: 06 Mar 2013 09:49
    Last Modified: 06 Mar 2013 09:49
    URI: http://repo.isi-dps.ac.id/id/eprint/1581

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