Visual Communication of Denpasar’s Art and Culture Through Cartoons (Case Study in the Travel Guide Book of Denpasar City Entitled “Surviving Denpasar” Second Edition in 2012)

I Wayan, Swandi and Arya Pageh, Wibawa and I Gde Agus, Jaya Sadguna (2019) Visual Communication of Denpasar’s Art and Culture Through Cartoons (Case Study in the Travel Guide Book of Denpasar City Entitled “Surviving Denpasar” Second Edition in 2012). Advances in Social Science, Education and Humanities Research, volume 421 4th International Conference on Arts Language and Culture (ICALC 2019), 421. pp. 137-150.

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Abstract

A travel guide book with the theme "Surviving Denpasar" issued by the municipal government of Denpasar, Bali Province, published in 2012 contains a variety of arts and culture in Denpasar City. Some of them are Pengerebongan Festival, Omed-Omedan, and kite festival. These three festivals are an annual event that is visited by many people because of its uniqueness. This travel guide book is quite interesting to do a study because the visuals are displayed using cartoons. In general, the existing travel guide books that are circulating mostly uses photography as a visualization of various attractions of arts and culture. This research uses a qualitative methodology using ethnographic methods. The data are collected from the interviews with one of the designers of the cartoon travel guide book, Kadek Jango Paramartha. The purpose of this study was to acquire a meaning in the cartoon visualization of the Denpasar City travel guide book. The results obtained are the use of cartoon visualization in the travel guide book is a new breakthrough of the Denpasar municipal government in promoting tourism to foreign communities. According to Kadek Jango Paramartha, cartoons can speak on a variety of issues, be they political, social, tourism and so on. In form, cartoon visuals in the tour guide book have multiple meanings namely the meaning of art communication, the meaning of cultural communication and the meaning of religious communication. Multi meanings are seen in cartoon visual signs which are the cultural identities of Denpasar City. The communication applied to cartoons is humorous while still guided by the ethics of the society. Dialectical approach with humorous visualization gives a new nuance in communication. Kadek Jango Paramartha hopes cartoons will become a media for tourism promotion in the future. Keywords: cartoons, Pengerebongan, Omed-Omedan, kite festival, communication

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