THE ROLE OF “AJEG BALI” DISCOURSE IN IMPROVING THE ART CRAFTS FOR CEREMONIAL ITEMS IN GIANYAR BALI

Ni Kadek, Karuni and I Wayan, Suardana (2017) THE ROLE OF “AJEG BALI” DISCOURSE IN IMPROVING THE ART CRAFTS FOR CEREMONIAL ITEMS IN GIANYAR BALI. In: PROCEEDING THE 6TH INTERNASIONAL SEMINAR ON NUSANTARA HERITAGE. ISI Denpasar, Denpasar, Bali, pp. 434-440. ISBN 978-602-9164-17-6

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Abstract

In an effort to anticipate the eroding noble art and culture values of Bali as the impacts of tourism and globalization, Bali Post and Bali TV promote a discourse on “Ajeg Bali”, which means to uphold and preserve Balinese culture to keep it from falling under global cultural hegemony. It is promoted through intensifying various events such as traditional and religious ceremonies as well as ritual of prayers held in temples and shrines throughout Bali, locally known as “Religious Recreation”. The increase in activities of ceremony and religious recreation has led to an increasing demand for artistic and attractive facilities for various ceremonies. Craftsmen see this as a promising opportunity and begin to improve their creativity in producing new ceremonial items that retain Balinese identity. Throughout Gianyar Regency, craft centers producing ceremonial items begin to flourish, such as those in subdistricts of Tegallallang, Sukawati, Tampaksiring, and Blahbatuh. The rise of art crafts for ceremonial items need a holistic study that employ the methods of observation and interview to determine the impact of Ajeg Bali discourse on the recent development in art crafts. The results of this study are expected to benefit the craftsmen, entrepreneurs, local governments, and academicians in conducting their comparative study for further development of art crafts. Keywords: Ajeg Bali, religious recreaton, ceremonial items

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