Bali Cultural Arts and Quest of Identity During Tourism Era of Bali

I Gusti Ngurah, Seramasara (2019) Bali Cultural Arts and Quest of Identity During Tourism Era of Bali. Working Paper. ISI Denpasar, Denpasar, Bali.

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Abstract

Bali, which has the potential of cultural arts as an identity that is quite well known by the outside world, causes Bali to be developed as a tourist destination. The development of Bali as a tourist destination has been carried out by the Dutch colonial government since the beginning of the 20th century. Based on the Presidential Instruction, Bali was made a pilot of tourist destination projects, because the potential of Balinese cultural arts has been widely promoted abroad. The development of Bali as a tourist area has led to a cultural identity quest between the interests of the state and the interests of Bali. The state needs foreign exchange revenues while the regional government wants to maintain a Balinese cultural identity as part of religious activities. Thus, this paper aims to examine performing arts as one of the Balinese art and cultural heritage, amidst the quest of identity. The focus of the study in this paper is how is the development of traditional Balinese performing arts in its quest? and, how do Balinese local governments maintain an artistic and cultural identity? To study the issues above, qualitative research methods are used, with the theory of hegemony. The results of this study show that traditional Balinese performing arts experience secularization, and the concept of cultural tourism is undergoing change into a tourism industry. Key word: Bali Cultural Arts, Quest of Identity, and Tourism

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