I Made , Suardika
(2012)
Citra Perempuan Dalam Iklan.
Working Paper.
ISI Denpasar.
Abstract
Abstract
This script describes about the creation of art of painting with the theme
of “image of woman in advertisement” by starting from an observation and
inner flaming that the creator feels about there are many advertisements which
use body of woman as a complement of a product or service although some of
them diverge from the products which are advertised. The phenomenon of
using body of woman as an asset to promote a product or service is an
interesting problem to be investigated and raised as a theme in art of painting
creation, so that people will be aware and set thinking in facing the fact of
using body of woman as a complement of an advertisement.
The process of art realization is an experiment phase of creativity
process of the creator. Beside that, it is done to give description and tell the
reality which happens in advertising world, by that phenomenon and by the
aesthetics ability of the creator so that it can be produced some arts, such as:
coke, competent earn star, non pellet but make stickyly, and consumptive. To make
the creator easier in creating arts, it is needed some references. This creation is
done by process of observing object, observing art products of some artists,
and continued by process of analyzing, experiment, forming, and finishing.
Finally, it has been created an art of painting which describes
advertisement related to utilization of body of woman as complement of a
product, and this art is expected to be useful for society and can give
awareness for them.
Keywords: art, image of woman, advertisement
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