A.A.Ngurah Gde, Dhamata Amitabha
(2012)
Desain Komunikasi Visual Sebagai Sarana Promosi Agung Bali Traditional SPA Product Di Denpasar-Bali.
Working Paper.
ISI Denpasar.
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Abstract
Abstract
As more and more popping Spa at Bali, demand for spa products was also
increased. Many other affiliated companies that produce products Spa sprung to
meet those needs. From the home industry to large-scale enterprises in the form of
a Limited Liability Company (PT) PT. Shannand Agung Bali with Bali Traditional
Spa products Product is a company engaged in the production of Spa in Bali. The
advantages of this company are produced products spa is a high quality product
and packaged in a modern way.
In the case of the design of the Agung Bali Traditional Spa Product of the
method of data collection using the method of observation, interviews, literature
methods, methods of documentation, and the internet. The method used to analyze
the data collected is qualitative descriptive method. After analyzing this case
produces an appropriate concept to the case of the Agung Bali Traditional Spa
Product the concept is "Modern". This concept is in accordance with the Agung
Bali products are processed and packaged in a modern way. So that the quality of
its products to be better.
From the analysis of data collected and the design concept selected media
campaign that is used as a solution in promoting Agung Bali Traditional Spa
Product is rotating sign, internet ads, magazine ads, folders, x-banner, websites,
stationary, paper bag, vouchers and catalog. Media campaign is expected to
provide information to the target audience about the products offered.
Keywords: design, visual communications media, promotional products spa,
Agung Bali.
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