Desain Komunikasi Visual Sebagai Sarana Promosi Villa Uyung Di Desa Munggu, Badung

I Nym, Adi Selamet Darmawan (2012) Desain Komunikasi Visual Sebagai Sarana Promosi Villa Uyung Di Desa Munggu, Badung. Working Paper. ISI Denpasar.

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Abstract

Abstract The increasing numbers of tourism companies are caused by the increasing of tourism development in Bali. As the result the companies which serve accommodation service are also increased. Recently there is a new tendency in Bali, about the moving interest of foreigner tourists from the stars hotels to the villas with traditional concepts which serve accommodation and full with the facilities. Let alone at the centre of the city, at the village for example Munggu village has a potency to build a villa. This is also done by villa Uyung which offering product or accommodation and facility which is available to the consumer or tourist. The whole societies as well as foreign tourists who are vacationing in Bali are targeted by Villa Uyung as its target markets. However, sales levels Villa Uyung recently started to decline due to the many villas that stand in the area of Kuta, Munggu and the lack of media promotion. Hence the need for a media campaign to improve the design of more sales and service rooms at Villa Uyung. There were also concerns raised that How to determine the design concept and How to design an effective and communicative media in enhancing the promotion of Villa Uyung. With any problems like that are used design methods such as data collection and analysis of data so we get a concept of elegant look in harmony with nature. In determining the design concept need to be considered the theories of visual communication - design theory, social theory, design principles, design criteria, and considering the state of potential consumers such as demographics, psychographics, behavioral, so it will be become an effective and communicative visual communication media. Media promotion so that may help. Solve the problems that occur in these villas and promote Villa Uyung to tourists Keywords: Villa Uyung, Design Concept, Visual Communication media

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