DEWA PUTU , OKA PRASIASA
(2012)
Hegemony of Tourism Development and People’s
Involvement at a Tourist Village.
Mudra (JURNAL SENI BUDAYA), 27 (1).
p. 1.
ISSN 0854-3461
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Abstract
This study is focused on three problems related to the development of tourism and the people’s participation
at Jatiluwih as a Tourist Destination. The first problem is what the development of tourism at Jatiluwih
as a tourist destination was like; the second problem is what the people’s participation in the tourism development at Jatiluwih as a tourist village was like; and the third problem is what were the impact and meaning of the tourism development and the people’s participation at Jatiluwih as a tourist destination. This study aims at understanding and analyzing the tourism development and the people’s participation at Jatiluwih as a village used a tourist product. Methodologically, this is a cultural study, in which qualitative method and the theory of hegemony were used. The development of tourism in rural areas such as Jatiluwih needed diversification of products. Such a diversification led to the co-modification of the 12-pillared traditional building and conflicts of interests among the people, the government, and the tourism boards. The people’s participation in developing tourism at Jatiluwih as a tourist village was done through five stages; preparation, planning, implementation, development and supervision. The local people, as the workers, should manage the views enjoyed by tourists. In addition, they should also maintain Trihitakarana (the relation between God and humans; the relation among humans; and the relation between humans and their environment). The development of tourism and the people’s participation could improve welfare and could mean legal empowerment. Based on what was described above, the stakeholders should be synergized in
the development of tourism; every program should be oriented towards the local people to sustain socio- culture, socio-economy and environment.
Keywords: hegemony, society participation, tourism village, trihita karana
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