The Connotative Meaning of the Visual Sign of Tokek (Gekko Gecko) on the T-Shirt Used as a Souvenir in Lombok, West Nusa Tenggara

NURUL, KEMALA DEWI (2012) The Connotative Meaning of the Visual Sign of Tokek (Gekko Gecko) on the T-Shirt Used as a Souvenir in Lombok, West Nusa Tenggara. Mudra (JURNAL SENI BUDAYA), 27 (2). p. 1. ISSN 0854-3461

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Abstract

The background of the study was the use of the visual sign of tokek (Gekko gecko) used in various souvenirs, one of which was T-shirt, in Lombok. This study aimed at revealing the meaning of the visual sign of tokek (Gekko gecko) on the T-shirt. Purposive sampling technique was used in this study; the sample used was supposed to represent the study, the symmetric and asymmetric types. The connotative meaning of the visual sign of tokek (Gekko gecko) was analyzed using the theory of semiotics in which the Pierce’s theory was employed to see the signs such as icons, indices, and symbols in the picture. The theory proposed by Rolland Barthes was used to analyze the connotative meaning and the reading codes such as narration, hermeneutics, semantics, symbolism, and culture. The results of analyses showed that the sign of visual tokek showed the visual sign of lizards found in the sarcophagus of Aik Renung, Sumbawa, meaning that the use of the visual sign of tokek referred to the prehistoric situation when the people in Lombok believed in animism. The use of the sign of visual on the t-shirt used as the souvenir was intended to show the existence and place which differed Lomok Island from the other regions. Keywords: Connotation meaning, gecko (gekko gecko), and Lombok t-shirts

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