THE BASIS OF DESIGN DEVELOPMENT OF CERAMIC PRODUCT IN THE GLOBAL MARKET ERA

I Made Gede, Arimbawa (2011) THE BASIS OF DESIGN DEVELOPMENT OF CERAMIC PRODUCT IN THE GLOBAL MARKET ERA. Mudra (JURNAL SENI BUDAYA), 26 (2). p. 1. ISSN 0854-3461

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Abstract

The one of characterized of global market era is dynamic competition with no extremity in marketing a product. In connection with this matter, obliged to formulated basis design development of ceramic product in order to produce ceramic products are unique, so difficult to imitate by competitors. Referring to the SWOT analysis of ceramic Indonesia, was the potential that is strength and have the opportunity to serve as the basis for developing the design of ceramics with the diversification of local content is lifted from a result of heritage nusantara ethnic’s of cultural. But in these efforts must always holding strongly at the local wisdom, so there is no exploitation of values or meaning that contain and avoid the shuffle of globalization. Keywords: Basis, design, ceramics, and global markets

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