DESAIN CORPORATE IDENTITY UNTUK PROMOSI SUTERA SARI SEGARA DI DESA SIBANGKA

I Gusti Ngurah Agung , Anom Suryawan (2013) DESAIN CORPORATE IDENTITY UNTUK PROMOSI SUTERA SARI SEGARA DI DESA SIBANGKA. Documentation. Isi Denpasar.

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Abstract

Corporate Identity is a brand identity of a company consist of a visual identity ( name , logo , trademark , typhography ,colour, etc) and verbal identity ( slogan , tagline , etc )Corporate identity is an active effort to build an image of the company . an example of a community that needs corporate identity as a new image and to introduce to the public is Sutera Sari Segara .Well this company is a company engaged in the cultivation of silkworms . Bali is one area it was where the craft and arts , bali that mentioned is one of the potential in the development and cultivation of silkworms as craft this new culture.The company also provides agro-tourism facilities as a place to add knowledge about silkworms . various set of results initially only silk thread and now has processed into high-quality craft products and potentially. However , the lack of promotion that do not lead to the existence of Sutera Sari Negara many known and in demand by the public .Existence of the corporate identity of the company is considered to have not been able to present its vision and mission . form of visual identity reflects the company's image less than that would be submitted, therefore to address these issues and shape the public to the presence of visual Sutera Sari Segara required a graphics system that describes the identity of the company through the establishment of a new corporate identity.Research methods and data through data obtained through interviews observations in the literature and documentation in Sutera Sari Segara . theory used in this case is theory semiotic . and then processed through the SWOT analysis and that is : Strenght , Weakness , Opportunity and Threat .Basic concepts that are used to build the company's corporate identity Sutera Sari Segara adalah ” Natural “ . This concept used to be able to convey certain messages relating to the natural state of a company engaged in the cultivation of silkworms and agro-tourism which also gives some information about the science of silkworms that have potential in the field of tourism education and business opportunities in the development of silkworm cultivation as craft future .Media that is appropriate and suitable stationery : logo, shopping bag , price tag , work uniforms , billboard , magazine ads ,and catalog . Keywords : Corporate identity, Sutera Sari Segara Company, Visual Communication Media.

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