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DESAIN KOMUNIKASI VISUAL SEBAGAI MEDIA PROMOSI SADRA EGG PAINTING DI BATUAN SUKAWATI

Ida Bagus, Purba Negara (2015) DESAIN KOMUNIKASI VISUAL SEBAGAI MEDIA PROMOSI SADRA EGG PAINTING DI BATUAN SUKAWATI. Documentation. ISI Denpasar.

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Abstract

Pulau Bali terkenal dengan julukan pulau dewata, dengan julukan tersebut banyak wisatawan ingin mengunjunginya. Jumlah wisatawan yang selalu meningkat setiap tahun membuat semakin banyaknya bermunculnya pengrajin oleh – oleh khas Bali salah satunya berupa egg painting. Sadra Egg Painting merupakan perusahaan yang bergerak dibidang kerajinan khususnya lukisan telur (egg painting). Namun dari segala kelebihan yang dimiliki perusahaan kurang mempunyai media promosi yang efektif, sehinga pelu adanya media promosi tambahan agar lebih dikenal dan lebih diminati masyarakat domestik dan mancanegara. Melalui metode penelitian, dan data-data diperoleh melalui hasil observasi, wawancara, kepustakaan dan dokumentasi di Sadra Egg Painting. Teori yang digunakan dalam kasus ini adalah teori semiotika. Kemudian diolah melalui analisis aktual, faktual, dan sintesa sehingga diperoleh konsep “elegan” yang akan digunakan sebagai acuan dalam perancangan media promosi sadra egg painting. Media yang dirancang untuk media promosi Sadra Egg Painting adalah, rak display, iklan majalah, x-banner, poster, paper bag, stiker, packaging I, packaging II, t-shirt dan katalog. Dimana dengan media-media tersebut dapat meningkatkan jumlah konsumen yang datang ke Sadra Egg Painting. Kata Kunci : Sadra Egg Painting, Media promosi. The island of Bali is famous for its nickname island of the gods, with the nickname of many tourists want to visit. The number of tourists is increasing every year more and more grow up made by craftsmen - by Balinese one form of egg painting. Sadra Egg Painting is a company engaged in crafts, especially painting eggs (egg painting). But of all the advantages that the company lacked the effective media campaign, so that the bullet any additional promotional media to be more and more interested in the community known domestic and foreign. Through research methods, and data obtained through observation, interviews, literature and documentation in Sadra Egg Painting. The theory used in this case is the theory of semiotics. Then processed through an analysis of actual, factual, and synthesis in order to obtain the concept of "elegant" to be used as a reference in the design of promotional media Sadra egg painting. Media are designed for media promotion Sadra Egg Painting is, display racks, magazine ads, x-banner, posterr, paper bag, stickers, packaging I, packaging II, t-shirts and catalogs. Where the media can increase the number of consumers who come to Sadra Egg Painting. Keywords: Sadra Egg Painting, Media promotion

Item Type: Monograph (Documentation)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty > Fine Arts and Design Faculty > Design and Visual Communications Department
Depositing User: Mrs Dwi Gunawati
Date Deposited: 19 Oct 2015 03:14
Last Modified: 19 Oct 2015 03:14
URI: http://repo.isi-dps.ac.id/id/eprint/2149

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