I Gusti Ngurah, Ari Yusvyantara
(2012)
Desain Komunikasi Visual Sebagai Sarana Kampanye Pelestarian Tari Pendet Di Provinsi Bali.
Working Paper.
ISI Denpasar.
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Abstract
Abstract
Pendetis oneofthe arts thatoriginated from the island of Bali. Pendetis one
kind of dance of welcome that is often displayed in events welcoming the guests of
the state who visited Bali. Pendet dance is a dance group that is usually danced by a
group of young women in which each dancer carrying a silver bowl (bowl) contains
colorful flowers. At the end of the dance, the dancers sprinkle flowers are carried
towards the audience as a form of expression and speech of welcome. Pendet which
is the nation's cultural heritage of Indonesia finally claimed by other nations as an
inheritance culture.
Therefore, to overcome the problems of cultural claims this will require the
appropriate visual communication media and effective way torealize the media
campaign,the problem is how to design effective visual communication media as a
media campaign. Pendet conservation in the province of Bali.
Media campaign that will be design edincluding posters, calendars, xbanners,
flyers, newspaper ads, pins, t-shirts, billboards, stickers, and catalogs. With
the concept firm lyand warned that people can understand the message conveyed.
Key words: Pendet, Claim Culture, Concept, the classicrealist
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