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Desain Komunikasi Visual Sebagai Sarana Promosi Bali Zoo Di Singapadu Sukawati-Gianyar

I Kadek, Martana (2012) Desain Komunikasi Visual Sebagai Sarana Promosi Bali Zoo Di Singapadu Sukawati-Gianyar. Working Paper. ISI Denpasar.

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Abstract

Abstract Bali and tourism are two things that can not be separated. Many tourists come to visit Bali as one of the main tourist destinations. Regarding to this thing, many entrepreneurs establish various kinds of tourist attractions with many variety of concepts which are very attractive and have their own uniqueness. Bali Zoo is one of the zoos located in Gianyar. This zoo is always doing improvement both the facilities and also services in order to attract the tourists to come and visit the place. Some improvements are by adding and facilitating unique, attractive and new adventuring games. To convey that information, effective and communicative Medias are needed as the means of promotion to present the uniqueness and excellence of the Bali Zoo. Design process is done using primary data collection methods such as interviews and observations, and secondary data collection methods such as literature, documentation, internet, and questionnaires. In designing the medias a concept is needed, the concept that has been implemented is fun adventure which means playfunless escapade. Of the design process and the determination of the media, the media are appropriate and effective in the design include: poster, billboard, folder, website design, photo booth, magazine advertisement, sticker, t-shirt, and TV advertisement. Keywords: Bali Zoo, fun adventure, promotion media

Item Type: Monograph (Working Paper)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty > Fine Arts and Design Faculty > Design and Visual Communications Department
Depositing User: Ni Made Dwi Oktaviani
Date Deposited: 05 Mar 2013 00:52
Last Modified: 05 Mar 2013 00:52
URI: http://repo.isi-dps.ac.id/id/eprint/1577

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